Quote posts are an effective form of content that can serve various functions. From motivating followers to sharing testimonials, quote posts can help build connections with your target audience and drive engagement.
Carefully selecting your quotes reflects both your brand and messaging, so use these strategies for getting creative when posting quotes.
Use a quote in the title of your post
An engaging post title that features a quote will draw people in and get them interested in your content, showing that you know what you’re talking about with evidence backing up your opinions.
Instagram stories can also serve as an effective means of promoting new blog content, since they can be shared directly to Instagram feed with links leading back to articles on your website. Doing this will increase engagement with a brand and drive more visitors!
If you need help finding the ideal quote for your post, there are various online sources you can turn to for help. Creative Market provides customizable Instagram quote templates which are easily customized according to your style; or try Canva as a design tool and create it on your own. Just be sure that its font and background image match up with your branding!
Quotes can also add an interesting personal touch and help clarify a complex idea in an engaging and simple manner, making a picture worth many words.
When including quotes in your caption, be sure to credit their source. Doing so will avoid plagiarism charges that could harm your reputation; either directly cite them in the text itself or include their name within brackets.
Instagram Reels are an innovative way to add some flair and variety to your quotes by turning them into videos! Plus, you can personalize each post further by adding music or animation for an engaging post!
Use a quote in the description of your post
Social media posts featuring quotes from industry experts or influencers can be an effective way to share useful information. When selecting these experts, make sure they align with the brand values. Furthermore, make sure to properly cite their source.
Quotes can also be an effective way of drawing visitors to your blog post, providing an effective means of driving traffic back to your website. But make sure your post remains educational rather than promotional; this will build trust with your target audience while increasing perceived product/service value.
Not only can quotes add an engaging flair to blog posts, they can also serve as an opportunity for product and service promotion. For instance, if you run a physical therapy clinic, using inspirational quotes from famous athletes from your field could serve to inspire readers further.
Create a quote image to add visual interest and engagement with your post on Instagram, especially since quote images tend to get more shares than regular posts. Design them accordingly with your overall branding so your posts appear consistent and professional.
Although some may object to using quotes in social media posts, quotes remain a popular form of content. After all, people prefer reading inspiring, positive and humorous pieces; additionally many prefer reading short and succinct posts as opposed to long ones. Not only can you post quotes as the titles and descriptions for your post on social media but you can even incorporate them as stickers on Instagram stories for maximum engagement with your posts!
Use a quote in the image
Texturing images makes them more engaging and visually striking, increasing its likelihood of being shared on social media. Be wary when selecting words and quotes; make sure they align with your brand and message, while choosing fonts that work best with that quote (for instance Ed Sheeran’s quote about photography would likely resonate more with teenage girls than Sir Winston Churchill’s words would).
Your quote can also serve as the headline of a blog post or other piece of content, drawing people in from search engines and increasing visits to social media accounts. This will increase traffic to both.
One of the best ways to use quotes on social media is to incorporate them into a graphic, as this will make them more eye-catching for your target audience and will increase its shareability. Always make sure your graphics do not have copyright restrictions, and can be used for your intended purpose.
QuickSprout reports that tweets with quotes receive 847 percent more retweets than those without them.
Be sure to include your brand’s logo and tagline in the bottom corner when creating a quote image, this will allow your audience to recognize your brand while tracking how many retweets the image receives.
Keep quotes short and to the point when posting on social media; social media users don’t have time for long posts that take too much of their time to read, plus studies have demonstrated that posts with more words tend to be shared less often than shorter ones.
Use a quote in the caption
Quotes can be added directly into captions or photos or videos. Just be sure they resonate with both your target audience and brand aesthetic. Doing this will ensure continuity across posts as well as brand recognition.
Add your personal perspective on each quote as it shows your audience that you care what they have to say, while giving followers an opportunity to connect more closely with you on an intimate level.
An Instagram story can also be an effective way to leverage quotes as a means to communicate information about your business or promote events. Just remember Instagram will prioritize stories over static posts!
If you need assistance when writing posts containing quotes, try searching for niche or industry related quotations to give yourself plenty of options to customize for your brand aesthetics. Google or Pinterest search may also help provide inspiration.
Keep this in mind whenever using quotes from others: always cite their source to avoid any possible copyright infringement issues and use a creative commons license where possible. Also link back to where the quote came from as this will show that you’re responsible content creator while helping build trust with your audience.