Social Engineering

Social engineering exploits human psychology to convince victims to reveal sensitive data via phone call or click on malicious attachments. To safeguard themselves against these attacks, organizations should implement policies which mandate verification of attackers via means outside their communication platform.

Attackers rely on psychological triggers like fear, emotion and urgency to penetrate companies without raising suspicion. This allows them to gain entry and steal credentials before infiltrating systems with malware.

Social Engineering Meaning

In today’s digital age, where technology has become an integral part of our lives, the threat of cyber attacks has become more prevalent than ever. One such method employed by hackers and cybercriminals is known as social engineering. So what exactly does social engineering mean? 

Social engineering, in the context of cybersecurity, refers to the manipulation of individuals or groups to gain unauthorized access to sensitive information or systems. It involves exploiting human psychology rather than relying solely on technical vulnerabilities. By employing various psychological techniques, attackers deceive individuals into revealing confidential information, granting unauthorized access, or performing certain actions that can compromise security. 

The goal of social engineering is to exploit human trust and manipulate emotions to trick individuals into divulging valuable information or performing actions that they wouldn’t typically do under normal circumstances. This can be achieved through various means, such as impersonation, deception, or psychological manipulation. Attackers may pose as trustworthy entities, like colleagues, service providers, or even friends, to gain the victim’s confidence.

The Psychology Of Manipulation

Manipulation is the psychological tool attackers employ to coax you into taking risky actions, such as sending sensitive data or downloading malware on to your computer. Attackers rely on human error making up nearly all successful cyber attacks (Kaspersky Lab, 2018), so for an attack to succeed they need you as their “kill switch.”

To achieve their objectives, these people often play on your emotions by inciting fear and anxiety to make you less likely to think critically. Furthermore, they may create an impression of urgency by suggesting something bad will happen soon unless action are taken immediately.  This is particularly effective when used by an authority figure such as police officers or bank managers, who may be perceived by someone as threatening or intimidating.

The silent treatment is a form of emotional manipulation in which someone with power withholds communication from you.  This occurs by refusing to respond to reasonable phone calls, texts messages or emails, as well as hiding computer and social media accounts from view. This silence can lead to anxiety, depression, and physical problems for both parties involved.

Manipulators will attempt to isolate you from family and friends as a form of control.  Manipulators believe that by separating you from those closest to you, they’ll gain more authority over you.

By using various techniques, criminals aim to make you believe they’ve victimized you based on something you did or didn’t do.  Examples are being too trusting, too naive, too trustful, too circumspect, too trustful of authority figures etc. They will use tactics like the bandwagon effect, so many others have already fallen for their scams, and that everyone is doing it and therefore you should too.

Machiavellian individuals tend to use and justify manipulation tactics more readily. Additionally, research indicates that personality traits like extraversion and impulsivity correlate with this use.

The Psychology Of Persuasion

Social engineering attacks must rely on persuasion as part of their tactics in order to be successful, known as persuasive psychology. This discipline involves various principles like authority, scarcity, liking and commitment that work against their targets.

Social engineers must also know their target audience in order to tailor persuasive arguments that draw victims into an attack. Attention (Albarracin & Wyer 2001), intelligence (Rhodes & Wood 1992), and self-esteem (Rhodes & Wood 1992) all play key roles when persuasion occurs, in order to develop compelling arguments that influence persuasion processes and persuade people into taking actions they don’t otherwise initiate themselves.

Vishing attacks often target those who are especially curious or anxious, using impersonation and fake identities to exploit trust, making their victims believe they are the only one taken in by scams. Furthermore, they use fear and curiosity as manipulating tools against targets so they divulge confidential information or click harmful links. 

Cybercriminals exploit our culture of oversharing on social media to target victims more successfully with attacks. By gathering data such as names, dates, locations and interests of their potential victims from social media posts and accounts, they can tailor their messages and attacks specifically for each one.

Social engineering attackers tend to strike during times of turmoil or distress, taking advantage of people’s inclination to trust their intuition or listen to the advice of authorities during difficult periods. For example, during the pandemic there was an increase in reported money losses caused by false bank messages convincing recipients that their packages would be released if they clicked a link.

Though no single social engineering attack can be entirely avoided, vigilance can help guard against many. When in doubt about an email, text, or communication from an unknown sender, ask yourself how you would respond if someone were persuading you in person.  You might be shocked by how easy it can be to be duped!

The Psychology Of Urgency

Information security professionals often view the industry through software and technical means alone. However, true protection from social engineering attacks requires more than this alone.  Psychological and behavioral interventions may also need to be addressed, especially in an organization with employees with multiple competing priorities and obligations.

An important contributor to social engineering attacks’ success is urgency, due to how emotionally charged decisions often hinder individuals from fully considering all options (Bullee & Cross, 2013). Urgency also increases chances of riskier choices being made (Bullee & Cross, 2013).

Humans are hardwired to perceive scarcity. A study on fashion items marketed as limited edition revealed that consumers exhibited greater interest and were willing to pay more for them than similar items that weren’t promoted as scarce.

Social engineers often utilize this phenomenon by creating an environment of urgency for their targets. For instance, this might include making claims that products or services will soon expire, staging fake competitions, offering limited time discounts etc. By appealing to victims’ sense of urgency and asking them to act immediately, like clicking on links in emails or providing credentials, attackers create a sense of immediacy in the victim. 

While security awareness programs and training may help mitigate some attacks, others still may succeed. To protect against this scenario, managers should create policies which clearly outline the implications of breaches as well as how to report them. Company culture should place emphasis on ethics and accountability to reduce breaches and ensure employees can disclose any potential threats freely. Furthermore, businesses as a whole need to become more cognizant of how security breaches damage their reputations.

The Psychology Of Confirmation

Confirmation bias is an underrated threat in cyber attacks. It refers to humans’ tendency to seek information that supports existing beliefs or attitudes, while dismissing or disregarding contradicting information. It is especially powerful when applied to desired outcomes, emotional-charged issues and deeply held beliefs.

Social engineering aims to deceive targets into thinking they’re dealing with someone they trust, whether an employee, business associate or friend. An attacker often adopts an alter ego familiar to their target, such as a celebrity or government official, in order to entice them into sharing sensitive data or taking other compromising actions such as downloading malware, sharing credentials or transferring funds for unauthorized purchases, clicking malicious links and opening infected file attachments. 

Successful manipulation may allow an attacker to infiltrate an entire organization and gain access to all systems including emails, credentials and client data.  There is a possibility of providing access to all systems including emails, credentials and client data systems.

Cyber attackers exploit this information to obtain money from the victim’s bank account, sell their personal identity on the dark web, or blackmail them into not publicizing a breach.  The end result is to lead them down a path towards financial losses for companies unable to restore customer trust.

Customers become mistrustful of a brand when its information becomes known, leading them to decrease spending, decrease loyalty and drive sales down. Furthermore, this may hinder recruitment efforts of employees as well as obtaining financing from investors.

Businesses should understand how successful social engineering attacks can affect their bottom line; not only could these incur substantial financial losses, but could have devastating repercussions for their reputation as well.

To protect themselves against social engineering, companies should invest in security training programs that include interactive demonstrations, random phishing simulation emails and short but engaging videos designed to train employees how to identify and respond to potential phishing attempts. Such courses should be held frequently and tailored specifically to meet workforce needs.  Businesses may also implement tiered security systems so employees may select the level of protection they desire.


Vishing is a  combination of the words “voice” and “phishing.” Vishing refers to a type of scam where fraudsters attempt to deceive individuals over the phone, tricking them into revealing personal and sensitive information.

Vishing scams often begin with a phone call from someone posing as a trusted entity, such as a bank representative, government official, or even a technical support agent. The fraudster uses various tactics to gain the victim’s trust, such as providing fake identification numbers or using spoofed caller IDs to make it seem like the call is legitimate. Once the trust is established, the scammer proceeds to extract personal details, financial information, or even login credentials from the unsuspecting victim. 

Vishing attacks can also be conducted through automated voice messages, also known as robocalls. These pre-recorded messages are designed to sound official and urgent, urging the recipient to call back a specific number or provide personal information through voice prompts. The purpose behind these automated vishing attacks is to reach a large number of potential victims simultaneously, increasing the chances of success for the scammers.

To protect yourself from falling victim to a vishing scam, it is important to remain vigilant and follow some key precautions. Firstly, never share personal or financial information over the phone unless you initiated the call, and are certain of the entity’s legitimacy. Secondly, be cautious of any unsolicited calls requesting sensitive information, even if they appear to be from a trusted source. Remember, legitimate organizations will never ask for sensitive information over the phone without proper verification protocols. 

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