Press Release

A press release is a powerful tool that can help your business gain media coverage. Getting additional positive press can boost your credibility and brand equity, all for free.  You may even increase your website ranking if you choose appropriate, low competition keywords to incorporate into your press release.

A press release should be able to tell the who, what and where of an announcement while providing context for why it’s important. Reporters don’t have a lot of time to read long stories, so make your release skimmable.

What Is A Press Release?

A press release is a short document that announces newsworthy information about your company. When used effectively, a press release can help you generate media coverage and attract new customers.

A good press release will grab the attention of journalists by being clear, concise and relevant. It should not exceed one page. If it does, include a word like “more” at the bottom center of the first page to let readers know that there is additional information on a second page. A good press release will also contain a quote from someone involved in the story to provide a personal angle and add credibility. In addition, it will contain a brief description of the company or organization and its background.

If you are announcing a merger or acquisition, be sure to include details about all parties involved and quotes from leadership teams. Likewise, a product launch press release should be accompanied by detailed descriptions of the products being launched and how they are different from competitors.

You can use a press release to announce any type of newsworthy event or milestone for your company. However, it is important to carefully consider what goals you hope to achieve with each one. For example, if you are trying to increase brand awareness, you may want to focus on reaching a large number of people through social media or traditional outlets, while increasing brand equity might be more focused on building customer loyalty.

To make your press release more engaging, include visual elements such as images and videos. This will allow readers to more easily digest the information and can be especially helpful for attracting attention in an email inbox. Finally, be sure to include your company boilerplate at the end of the release to provide journalists with contact information and other key details about your business.

The most effective press releases are those that highlight a unique event or newsworthy milestone for your company. If your announcement is not relevant to the interests of a journalist, they are unlikely to cover it. To avoid this, make sure to clearly define your audience and focus on what is most interesting or exciting to them.

Why Use A Press Release?

The primary purpose of a press release is to inform the public about a company or event. However, it can also be used to promote or market a product. It is important that a press release contains accurate and timely information. It should also be free from typos and other errors, which can be distracting for journalists and readers.

The headline of a press release should be short and catchy, aiming to grab the attention of media outlets and journalists. It should accurately reflect the contents of the press release, and it is recommended to use a bold font size. The date and location should be included in the headline, similar to a news story.

A good press release should answer the five W’s: who, what, where, when, and why. These are the main questions that any journalist will ask when reporting a news story, so it is crucial to include this information in your press release. It is also a good idea to add a short summary of the news story at the end of your press release.

If a journalist wants to learn more about your company or event, you can provide contact information at the bottom of your press release. This will allow the media to get in touch with you for more information or to schedule an interview.

You can also include links to your website, social media pages, and other relevant information in a press release. This can help to drive traffic and increase your search engine rankings. If you have any photos or videos, you can embed them into your press release as well. They will be more likely to be shared on social media platforms than text-only press releases.

Finally, it is a good idea to include a contact phone number and email address at the bottom of your press release. This makes it easier for the media to contact you if they have any questions. Press releases are an important part of any business’s marketing strategy. By using them correctly, you can maximize the benefits and get your brand in front of a large audience.

Write A Press Release

A press release is a great way to share company news with media contacts. When writing your press release, it’s important to keep in mind the objectives you want to achieve; hether it be generating awareness of a new product or service, increasing sales or positioning yourself as an expert within your industry. The newsworthy angle will be what captivates the reader and ultimately decides whether your press release is published or not.

Start with a short, concise and intriguing headline that will grab the attention of your target audience. Then include a brief background on the company and the person quoted to add credibility. Try to avoid using buzzwords and jargon as journalists may not have the time to decipher your content.

The body of the press release should contain all the relevant information you’d like to share. Typically, this includes the who, what, when, where and why details of your newsworthy angle. Use subheadings and bullet points to make it easy for the reader to digest. Including figures and statistics will also improve your SEO, so don’t be afraid to incorporate them!

In the final paragraph, it’s helpful to include the contact details for anyone who can provide further information or answer questions. This can be either a spokesperson from the brand or someone who is able to respond on behalf of a third party, such as a client.

Lastly, don’t forget to include your company logo in the header of the press release for branding purposes. A press release should be a clean, professional document and the logo will help editors identify it as an official piece of news.

It’s also a good idea to leave space for a small, flattering description of the company (the boilerplate). This should be short and complimentary and it will ensure that the press release is well-received.

How To Get Media Coverage?

When used effectively, press releases can help businesses earn valuable media coverage at a surprisingly low cost. However, many people struggle to understand how to get a journalist’s attention, leading them to take the wrong approach and distribute content that fails to impress.

One common mistake is using too much promotional language. Instead, focus on telling a story that is relevant to your audience, and be sure to deliver newsworthy content. Another issue is failing to provide a well-written release. Journalists typically respond to just 3% of pitches, according to Eary Stage Marketing, so make sure you craft an attention-grabbing title and present the most important information in the first paragraph.

It’s also a good idea to include digital assets with your release, such as videos and gifs. These add interest to the text and can boost engagement rates. Finally, don’t forget to proofread your release before hitting send. Even the most compelling content can be ruined by a single grammatical error.

To maximize your chances of success, reach out to journalists you know, or those who cover a similar topic. This way, you can avoid spamming publications that aren’t interested in your news and increase the likelihood of receiving a response.

You can find journalist contact details by searching for them on LinkedIn or using a free online database. Once you’ve found a list of journalists who might be interested in your press release, personalize your pitch by explaining why it is a fit for their publication. Finally, don’t forget to follow up with any journalists who have expressed an interest in your news.

If you’re struggling to get media coverage for your press releases, consider reaching out to a professional PR agency. They can help you develop a strategy, write and distribute your releases, and track the performance of your campaigns. With their help, you can start generating the media coverage you need to grow your business.


PRWeb is a newswire service that assists businesses in creating and disseminating press releases to their target audiences. Press releases are an effective way of increasing brand recognition, increasing website traffic and attracting new customers.  Through PRWeb’s industry-leading distribution network you can ensure they reach media websites, industry publications, blogs, social networks and search engines.

With PRWeb, it’s easy to submit your press release online, select distribution channels and set a publication date, then monitor its results using PRWeb’s dashboard.

Monitor the impact of your news by viewing reports on how many views and clicks your press release received, providing invaluable data that allows you to determine the success of you campaign.

Press release submission was once a time-consuming task.  But now with the internet and numerous newswire services available to us, sharing your story has never been simpler! These services allow users to submit releases quickly, create reports quickly, receive feedback from audiences on content created, manage social media accounts efficiently and monitor keywords with ease.

PRWeb is owned by Cision (Vocus), which offers communication tools tailored to companies of all types and sizes.

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