Podcasting

Podcasts have quickly become a hit as an entertainment source, education resource or source of motivation during otherwise dull or repetitive activities such as brushing your teeth, running errands or driving to work. Furthermore, podcasts give people an outlet to voice and discuss topics important to them with other listeners.

Most podcasts use audio only, although video podcasts exist as well. To launch your podcasting career successfully, it is essential that you find appropriate recording equipment.

The Origins Of Podcasting

Up until recently, podcasting was the province of do-it-yourselfers and select media companies. It is easier now due to new technologies, such as more affordable recording equipment and software. Niche communities with a desire for constant content (for example, minimalism) have fueled the need for podcast content.

Adam Curry (former MTV VJ) and software developer Dave Winer are widely credited with the invention of podcasting. Winer developed an “enclosures” feature of RSS (Really Simple Syndication), which allowed audio files to be included with RSS feeds.  Curry created iPodder as the inaugural podcasting application to enable online radio broadcasts to be downloaded onto an iPod device; from there it went global!

Podcasts differ from broadcast or online radio in several ways, most notably their target audiences and topics of discussion. Furthermore, podcasts tend to be distributed free of charge unlike traditional 20th century media which relies on gatekeepers and advertising revenues as their funding mechanism.

In 2005, podcasting saw its initial breakthrough. A DIY guide on creating and hosting podcasts was published.  Yahoo! created a search site dedicated to podcasts.  Apple included native support for them with iTunes 4.9’s inclusion of an entire directory.  Mommycast (a podcast featuring two Northern Virginia moms discussing parenting and health topics) signed a six-figure sponsorship deal with tableware brand Dixie Consumer Products in that same year.

By 2014, millions of people were tuning in to podcasts.  Even President Barack Obama noticed their rising popularity.  Marc Maron interviewed him on WTF for WTF podcast series.

Major media companies have finally realized the power of podcasting as an industry. For example, satellite radio company SiriusXM purchased podcast app Stitcher for a reported $325 million.  This is just another step in an increasingly corporatized marketplace where once-diy formats have evolved into exclusive deals and celebrity endorsement.

The First Podcasts

In 2004, former MTV VJ Adam Curry and software developer Dave Winer developed a method of streaming audio files directly to iPods from the Internet, dubbing this new technology “podcasting,” or an anagram of iPod and broadcasting. Following their work, journalist Ben Hammersley published an iconic article detailing this surge of online radio, coining the term podcasting itself in February 2004.

In 2005, podcasting started to gain steam as major companies recognized its potential. Apple led this charge with iTunes 4.9 being the first update with native support for podcasts.  That same year was when “podcast” was named “Word of the Year” by New Oxford American Dictionary, and This American Life launched their podcast version of their popular radio show which quickly became one of the most downloaded podcats.

Podcasting was steadily on the rise during the decade, yet its true success came into focus in 2014. Narrative podcasts such as Serial had a tremendous impact and brought true crime shows into mainstream culture.  When combined with mobile devices that made convenient listening possible, podcasts became an incredible phenomenon.

Podcasts have grown increasingly diverse over time and can now be found across numerous platforms. Podcasts provide users with an alternative to traditional radio by giving them control over which content they listen to according to their interests.  Technology has now enabled more of a personalized listening experience by selecting exactly what content someone want to hear. While many associate podcasts with tech, business, or sports news stories, this medium covers a vast array of topics including comedy, history, cooking and politics.  In other words, podcasts cover almost everything imaginable!

However, podcasting still presents its share of drawbacks despite its widespread appeal. Download volumes may put pressure on podcasters’ servers, potentially rendering episodes unavailable to listeners. Another issue relating to commercially produced podcasts is quality control issues.  Commercial producers usually do not guarantee quality control as much. Thus it is wise to be selective in the downloading of podcasts from trustworthy sources.

The Rise Of Podcasts

Podcasts have become such a daily part of millions of lives around the globe that they are now an integral part of daily life for millions. People listen to them while driving cars, walking around town or doing chores at home; with over 100 million active listeners just in the US alone! Podcasts provide great sources of knowledge and inspiration, from discovering new hobbies to learning about celebrities to learning about various cultures through specific podcasts dedicated to these groups.

Podcasts have quickly become an invaluable asset to businesses of all types and have quickly become part of their content marketing strategies. Podcasts offer businesses a great way to connect with audiences while building long-term brand loyalty while increasing search engine optimization (SEO). Podcasting can also increase SEO by including relevant keywords in its title and description, which helps drive search engine ranking for search queries related to that podcast episode.

Podcasts offer more exposure than videos or blog posts do, since they’re easily consumed on mobile devices and you can monetize them by advertising on them.  This provides another means of reaching a wider audience and earning revenue for your business.

Podcasts have quickly become an effective form of marketing, with many podcasters finding success by creating original episodes about their brands or niche subjects. To avoid legal complications and ensure your podcast ranks highly on search results pages, it is vital that all episodes you produce are original content that hasn’t been copied from another source.

Podcasts can not only drive more traffic to your business, but can also help it to establish an excellent reputation among potential customers. As more people learn about it, your chances of generating leads and sales increases significantly.

The Future Of Podcasts

Podcasting provides companies of all sizes and industries an effective marketing platform with low barriers to entry and easy accessibility across devices, perfect for targeting specific demographics or niche audiences. Podcasts have seen exponential growth over recent years due to being accessible on any device and being consumed anywhere at anytime, further fuelling its rapid rise.

Businesses must stay abreast of current podcast industry trends and incorporate them into their marketing strategies. One trend worth noting is the rising popularity of AI-powered podcasts, which enable producers to create personalized experiences for listeners while increasing overall engagement through machine learning algorithms that track listener data.  These advances may one day lead to advertising customized to individual consumers.

Podcasters have increasingly begun using their influence to leverage brands for revenue generation. For instance, The Sporkful, a popular food podcast, used their podcast as a medium for documenting a collaboration with a pasta maker on creating cascatelli pasta.  Their hosts documented every step in order to form strong bonds with their audience and increase revenue.

Economic slowdown has posed significant difficulties to podcasters’ ability to turn a profit, especially large podcasting companies with significant investments into platforms and content creation. While larger podcasts may fare better at weathering this financial storm and remaining competitive, smaller podcasts may find it harder to remain viable in an increasingly crowded and competitive landscape.

Podcast Software

Podcasts are media files with large storage and bandwidth needs that demand considerable space and bandwidth to upload and download, meaning most web hosting plans don’t provide enough power for hosting podcasts, without impacting site speed and possibly leading to website crashes. However, dedicated podcast hosting solutions feature built-in servers specifically tailored for managing audio/video files, providing high quality loading speeds while maintaining fast quality streaming speeds.

A quality podcast hosting solution offers more than just server power.  They also offer a rich media player for embedding podcasts onto websites or social media channels, with features such as social sharing, episode descriptions, forward and backward skip controls. Furthermore, these players will automatically create an RSS feed so your listeners can subscribe directly.

Many podcast hosting services also provide monetization solutions to help monetize your podcast and bring in revenue. They’ll assist with setting up ads within podcast episodes, connecting with sponsors, and offering donation functionality.

Podcast hosting solutions range in cost, from as little as $9 a month for unlimited audio episodes and distribution through iTunes, Google Play, Spotify, and other podcast directories to those which include more advanced features such as content distribution networks (CDN) for improved performance.

Podbean has been making podcasting easy for over 10 years with limitless hosting and distribution/promotion on all major apps and directories. Their free plan provides five hours of storage space and 100GB monthly bandwidth.  Their most expensive plans offer unmetered storage/unmetered bandwidth access as well as access to their Ads Marketplace for monetization opportunities.

Zencast is a professional and advanced user-focused podcast hosting service. They feature an intuitive user-friendly interface for creating and recording podcasts, as well as migration from other hosting services. Zencast stands out among podcasting hosts by not restricting core features based on which plan you choose.  You can start small before expanding later if necessary.

Podcasting for Entrepreneurs

As a business owner, you are continuously searching for effective and cost-efficient methods of reaching your audience and expanding your business. Podcasting offers one such effective and cost-efficient method of doing this task.  Podcasts allow businesses to produce engaging content while connecting with their target audiences, while at the same time serving as an effective tool for marketing their brand awareness. Its many benefits have made podcasting an industry trend and seen year over year growth.

Step one to successfully using podcasting as a business asset is identifying your podcast niche. Understanding what topics matter most to your target audience allows you to produce high-value and relevant content while positioning yourself as an industry expert, while building long-term trust among your listeners.

Sharing industry insights, offering tips and tricks, or answering frequent customer questions, are all ways of providing value to your audience. One way of connecting with them is through storytelling that encourages interaction and feedback.  This way you’re building an interactive relationship between yourself and the audience that could eventually result in loyal customers, who promote your products and services to others.

One of the easiest and most straightforward ways to monetize a podcast is through advertising space sales. This method can be especially lucrative for newer shows that have yet to build their audience base. Selling ebooks or products through your podcast may also provide passive forms of revenue generation requiring no technical know-how for getting started.

Finally, partnerships can also generate revenue. Forming relationships with other podcasts and businesses can help build your audience while simultaneously increasing revenues.  This can include working together on joint podcast episodes with entrepreneurs who share similar business models, or interviewing guests on your own podcast who possess them.

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