Lauri and Anni Vuohensilta first began using a hydraulic press at their family factory to crush random objects five years ago, quickly becoming the go to resource for weirdly satisfying online destruction videos.
Hydraulic Press Channel (HPC) is a YouTube series dedicated to crushing objects with an industrial-strength hydraulic press. Launched by Finnish factory owner Lauri Vuohensilta in October 2015 and quickly becoming popular online, Vuohensilta used this high-powered machinery and an enthusiastic host to crush items such as paper, frozen toys and even jawbreakers with absurdist twists thrown in for good measure.
Each video begins with black-and-white shots of hands fiddling with metallic machinery, often to heavy metal music playing in the background. After opening credits have rolled, Vuohensilta or Anni explain the purpose of a hydraulic press and present an item to be crushed under it. Videos typically feature slow-motion replays and commentary delivered in their thick Finnish accents.
Vuohensilta and his wife initially focused on destructing commonplace objects like paper, rubber duckies and toys in the early days of HPC. As its popularity increased, they started experimenting with more elaborate items such as bowling balls and Wolverine claws. These videos quickly becoming immensely popular, garnering millions of views!
Vuohensilta’s most-viewed video to date has amassed over 13 million views! She attempted to fold a sheet of paper seven times using her hydraulic press but failed to do so, drawing international interest and notoriety.
HPC’s success has inspired several imitation channels focusing on crushing similar items. However, HPC remains the most successful among them, winning several Shorty Awards and garnering significant sponsorship deals.
What Do They Do?
If you’ve spent any time on YouTube, chances are you have come across the Hydraulic Press Channel. Hosted by Finnish workshop owner Lauri Vuohensilta, who uses his massive hydraulic press to break random objects into small pieces with unnerving ease, the channel has garnered over 51 million views already! These videos are oddly compelling yet profoundly satisfying and viewers have made this discovery with much delight.
Basic video format is straightforward: an object (usually, but not always, a book) sits on an industrial table while what looks like a metal hockey puck slowly and implacably descends from above, crushing it slowly in slow-mo. After one minute has elapsed, video ends.
Though its setup may be fairly obvious, watching it is still enjoyable and an excellent way to pass time if you’re bored. Vuohensilta adds humor with his thick Finnish accent. Anni and Vuohensilta often comment on destruction with deadpan comments similar to what Captain Obvious from Top Gear would make when commentating on destruction in Top Gear.
Hydraulic Press Channel has quickly become one of the most successful and bizarre YouTube success stories of recent history. Launched in October 2015, its success didn’t really take hold until a video featuring Vuohensilta disproving common beliefs that it is impossible to fold paper more than seven times with a hydraulic press went viral on Reddit in March 2016 (via Vuohensilta himself). Since then, its growth has only continued, and recently Vuohensilta announced his purchase of a 1000-ton hydraulic press, giving him plenty of new items with which to play around and disprove it all over.
Who Is Lauri Vuohensilta?
Lauri Vuohensilta of Finland creates your next video obsession in his small factory in Finland. His videos showcase household objects being crushed under an industrial hydraulic press in his family shop. His YouTube channel quickly amassed over one million subscribers; its mesmerizing videos quickly garnered Mythbusters- and Bill Nye-esque qualities with goofy nerdiness thrown in for good measure!
Vuohensilta’s success can be attributed to both his creativity in discovering unusual objects for crushing, and making the experience accessible for viewers through short and straightforward videos with informative explanations that accompany each clip. That doesn’t diminish the power of his hydraulic press which exerts force over several tons of material. In fact, its sheer size often creates some of the most captivating results on YouTube!
Vuohensilta uses his extra content segments to explain the science behind each experiment, helping viewers feel like part of the experience alongside him. Furthermore, his humorous yet well-written explanations add an intellectual flair that elevates YouTube beyond simply watching an object get crushed.
Vuohensilta earned a Silver Play button from YouTube and chose to mark his achievement by crushing an object, as is often done among channels specializing in smashing things.
Who Is Anni Vuohensilta?
Anni Vuohensilta, known for her YouTube fame alongside husband Lauri Vuohensilta as part of Hydraulic Press Channel and Beyond the Press channels, first rose to fame alongside them both. Anni is also an entrepreneur and IPF powerlifter.
Since beginning pulverizing objects at their family’s factory five years ago, this couple have amassed over 10 million followers across major social media platforms and earned themselves an inexplicably satisfying following. Their channel even gained cult status among Japanese viewers!
As well as using their hydraulic press to crush objects, this couple has also released videos in which they use it to make unique foods. For instance, pressing bags of candy into donut-shaped treats! Their video has gone viral because watching it’s incredibly satisfying!
Vice reports that this couple loves crushing steel pipes as it provides hours of enjoyment without exerting much effort. Plastic bottles and aluminum cans also prove popular targets; bowling balls have even proven rewarding targets due to being hard and satisfying to smash!
Though they had enjoyed great success on YouTube, this couple recently announced they are parting ways. Due to illness associated with the coronavirus pandemic, they had to cancel several live events. They still communicate regularly with fans via Twitter and Instagram though.