Home Staging

Home staging is the practice of preparing a home for sale by repainting rooms, rearrange furniture and removing personal touches.  This allows prospective buyers to visualize how they might use the space, and may lead to faster home sales.

What Is Home Staging?

Home staging involves making a property more appealing to real estate buyers so it sells faster and for more money. Home staging can be performed either DIY-style by an individual homeowner, or hired professionals specializing in interior decorating services, who also offer home staging. The goal of home staging is to make the property appear as though it was a model home, by cleaning, decluttering and arranging furniture to achieve this look.

Many underestimate the amount of effort and time involved with staging a house, but it can be one of the most profitable projects ever undertaken. Buyers want a clean and well-kept house.  Those willing to pay more may even prefer move-in ready homes.

Decluttering alone may not be enough.  A home staging project requires deep cleaning and a fresh coat of paint to make a house appear newer and more welcoming to prospective buyers. This is also the time to address those pesky little details like sticky door handles or unsightly cracks in walls that tend to bother homeowners!

Home stagers usually come equipped with a vast inventory of decor, artwork and furniture to highlight a property’s best features. Furthermore, professional home stagers may be able to rent furniture if necessary. 

Home staging success starts by prioritizing rooms that make an immediate impactful statement about buyers, such as the living room, master bedroom and kitchen. Spend less time staging rooms that will have less of an effect like guest bedrooms and bathrooms. Furthermore, it’s advisable to stage both the exterior of a property as well, such as the driveway, porch, and exterior yards.

Getting Started

You will need to establish your business identity, obtain a business license, and get the necessary insurance coverage.  You can obviously work with an established stager.  There are several online companies offering certification in the industry.  As always, check their reputation with multiple sources before committing to a payment.

Once you’ve earned your home staging certification and done research, it’s time to begin marketing yourself. Establishing a professional website and social media accounts will help reach potential clients.  Additionally, attend industry events and network with real estate agents so they can refer clients.

As you begin staging, it is essential to remember that not all rooms should be treated equally when it comes to home staging. Your attention should be spent primarily on those rooms that will have the highest impact with buyers, such as living and master bedrooms. Kitchens are also an important part of a home purchase.

Considerations

Home staging can be an effective way to prepare your home for sale quickly and for a higher price, yet can be prohibitively costly. Luckily, there are ways home staging can be done on a tight budget.

Hiring a professional home stager may be your solution. Home staging professionals possess a keen knowledge of real estate marketing, the psychology of home buyers and specialized interior design training. This means they are uniquely equipped to evaluate your home and make recommendations for improvements, while also helping select suitable furniture and decor pieces to highlight its features.

Home staging on your own can be cheaper if you feel confident with the process, such as repainting walls, rearranging furniture, and removing personal items.  Consult with the real estate agent to see if a handyman or construction crew will be needed for actual repairs.

Staging a home may not always be necessary in a market that’s fast or competitive, but it can be an invaluable asset in slow markets, or stagnant ones. Studies indicate that homes staged are more likely to sell faster and for higher prices than unstaged properties.  It’s also important to remember that buyers are purchasing lifestyles as much as homes.

Home staging requires both time and energy investment. It involves cleaning, organizing, decluttering, making repairs, adding fresh paint and rearranging furniture with new accessories or pieces added during this process. Considering which pieces would best complement each room requires research, as it must also take into account each space’s functional requirements for maximum functionality.

Home Staging can be an effective way to quickly attract buyers and sell a property quickly. According to the Real Estate Staging Association, staged homes tend to spend less time on the market because buyers are more likely to submit offers on staged properties than non-staged properties.

Professional home staging companies are an invaluable asset to sellers who wish to increase the sale value of their property. Home staging professionals know exactly how to make the property appear clean and welcoming for potential buyers.  They understand which furnishings work best in each room, and they use the furniture and property to show buyers how the space can be utilized.

Some professionals opt for charging a flat rate for their services. This may be beneficial when working with multiple clients and have an accurate idea of the time required per project. Furthermore, charging flat fees helps prevent overestimating expenses as you can plan accordingly.

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