Ahrefs is a comprehensive SEO tool, offering all the tools necessary for keyword research, tracking rankings for individual keywords, competitor analysis and website auditing.

Content Explorer and outreach link building services are also included.

Site Explorer gives website administrators an overall snapshot of their search engine optimization health, such as backlinks and keyword rankings, as well as technical SEO issues with its site audit feature.

What Is Ahrefs?

Ahrefs is an invaluable tool that enables users to track the ranking of their website on various search engines, and see its development over time. This feature can be especially beneficial to businesses seeking to optimize their site in order to bring in more traffic.  Additionally, Ahrefs allows them to analyze competitors and identify new keywords they should target.

Ahref’s Rank Tracker is an impressive feature that can save businesses much time. This tool monitors a website’s ranking for various keywords, sending updates every day or week, plus other metrics like search volume and keyword difficulty, so they can tailor content and optimization strategies specifically to their target audience’s needs.

Ahrefs offers another amazing feature in its backlink analysis tool, providing users with a comprehensive view of their backlink profile. This allows them to identify opportunities for creating high-quality links and improving SEO performance, while its content research feature can assist businesses in creating engaging and relevant content for their target audiences.

The Site Explorer feature provides users with an essential snapshot of a website’s backlinks, keyword rankings and top pages. Users can also gain an in-depth view of competitors’ backlinks and referrer domains while analyzing their performance.  Furthermore, it includes an option that compares both inbound and outbound link statistics for different websites.

Ahrefs provides businesses with an invaluable site audit tool, which assists them in identifying and correcting technical SEO issues preventing them from reaching their desired search engine rankings. The tool can detect issues like broken links and duplicate content, as well as provide suggestions on how to rectify them.

How Do I Use Ahrefs?

To use Ahrefs, first create an account. Creating one is straightforward and can be done by visiting their website and signing up.  Simply provide your email address, password and choose an affordable subscription plan that best meets your needs. After creating an account with Ahrefs you can begin using its tools to boost SEO performance and increase traffic.

Ahrefs offers several tools that can assist with SEO, such as the Site Explorer and Content Explorer. These tools allow you to analyze competitors’ backlink profiles, organic traffic sources and new growth opportunities.  In addition, the Site Explorer enables monitoring your own backlinks and keyword rankings which is ideal for early problem detection.

Content Explorer is an effective way to find new material to share across social media, helping build brand recognition and position yourself as an industry expert. Furthermore, creating high-quality articles which other sites link to can also generate traffic to your website.

Ahrefs’ Domain Rating (DR) metric provides another useful feature. Like Moz’s Domain Authority (DA), this measures the strength of your domain, with higher scores likely being better at ranking highly in search engines.

Ahrefs also allows you to monitor keyword rankings and traffic changes, which can help identify any issues with your SEO strategy and make necessary adjustments. For instance, if keyword rankings drop unexpectedly, using Ahrefs to investigate may uncover why such as Google algorithm updates or competitors actions against them could have had such an effect.

Ahrefs offers the Keywords Explorer tool to assist in discovering potential target keywords. By assessing competition and difficulty ratings for each potential target keyword, this tool helps narrow your list. By targeting those with lower difficulty ratings you may increase your odds of ranking higher in search engine results pages.

Ahrefs Benefits

Ahrefs offers businesses a comprehensive suite of tools and data that can assist them with optimizing their SEO performance and rankings, better understand competitors, and devise more effective strategies that lead to increased search engine visibility and website traffic.

Ahrefs’ ability to track and analyze backlinks is one of its most useful features, enabling users to identify broken links that could harm SEO as well as opportunities for link building. Ahrefs provides details such as domain, anchor text, and date of link creation for each backlink, while giving the option to disavow specific domains/links from its link graph results.

Ahrefs’ Keyword Explorer tool offers another advantage of Ahrefs by monitoring keywords and analyzing search engine results. Users can use this feature to monitor keywords that they wish to track through a targeted content strategy.

Ahrefs can assist businesses in identifying long-tail keywords more likely to draw traffic than broad head terms, increasing the effectiveness of paid advertising campaigns and optimizing existing web pages by highlighting technical issues that might impede its ranking potential.

This tool provides the capability of tracking competitor websites and analyzing their backlink profiles, which is useful in assessing which strategies are working and which are not. Furthermore, this analysis can identify opportunities for backlinks and partnerships that could further strengthen strategies.

Content Explorer and Site Audit tools also provided by this tool can help users quickly discover popular niche-related content and analyze its performance, or detect technical SEO issues on websites to increase ranking potential.


One of the main disadvantages of ahrefs is its pricing structure. Compared to other SEO tools in the market, ahrefs can be quite expensive, especially for small businesses or individuals with limited budgets. The pricing plans offered by ahrefs may not be affordable for everyone, making it less accessible for those who are just starting or have a tight budget. 

While ahrefs offers a wide range of features, it also comes with a steep learning curve. For beginners or those who are new to SEO, navigating through the tool and understanding its functionalities can be overwhelming. It requires time and effort to fully grasp the various metrics and data provided by ahrefs, which may discourage some users from utilizing its full potential.

While ahrefs offers a vast database and provides valuable insights, it lacks real-time data. The data provided by ahrefs may not always be up-to-date, which can be a disadvantage for users who rely on real-time information for their SEO strategies. This limitation may require users to supplement their data with other tools or sources to ensure the accuracy and relevancy of their SEO efforts

Ahrefs offers several plans, from lite and standard plans all the way up to enterprise plans, that allow users to access reports and features within Ahrefs. Each plan comes with a certain amount of credits that users can use each month depending on which plan they select as well as their level of experience with the tool. However, all three plans provide free trials so users can decide if it fits with them before making their final decision.

Image Attribution: The image used in the blog post was obtained from the Ahrefs media kit.

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